Brussels Airlines presented its new logo as the company aims to look to the future after many changes in the recent years. The new logo will also put an emphasise on “Belgian identity” and the role of this airline as Belgium’s home carrier.
Company spokesperson Kim Daenen confirmed the rebranding news to the specialised website Aviation24:
After years marked by many changes, it is important to clarify and confirm our position in the market. We are now turning our attention to the future with strategic investments, with clear priorities and a strong Belgian identity. – company spokesperson Kim Daenen
The new logo builds up on the red balls design which were part of the old branding. However, one noticeable change is the larger size of the word “Brussels”. The new branding aims to show the Belgian identity of the company and its position as the home airlines of Belgium.
The new logo will be unveiled on 18th November including the first aircraft with the new branding. In addition, Brussels Airlines will celebrate its 20th anniversary in February 2022.