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We Love Brussels
We Love Brussels
  • Urban Life
    • Urban Jungle
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    • But Why?
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Our story & more

What is WeLoveBrussels?

In short, it’s an innovative urban communication platform connecting people with the city, sharing positive stories, images and ideas, with a goal to inspire Brussels. We are a fusion of modern online micro magazine and a highly engaged, passionate community.  Our platform is digital, community-driven and it focuses on inspiring visual content. More than 70.000 people follow @welovebrussels on different social media channels.

No, we are not one of the many new campaigns/initiatives aiming to ‘repair the image of Brussels’ after the attacks. We support and love those actions but we believe that city branding is rather a long-term process, which involves strategic thinking, new ideas and creative engagement of all stakeholders. We started in 2014 and championed the bottom-up approach in Brussels, focusing on the people. We have built #welovebrussels community, which creates a positive image and a good story for our city.

Why #WeLoveBrussels?

It is simple. Brussels is the capital of Belgium and the headquarters of the European Union. It is also a beautiful place full of life, history, good food and great people! Nevertheless, there are many reasons why Brussels is often under-appreciated and not respected enough. Some see Brussels as boring, bureaucratic and gray. This negative image is often followed by other stereotypes such as dirty and unsafe. In addition to its diverse population, Brussels welcomes thousands of tourists and commuters every day.  Consequently, people often perceive it solely as a place of work and not as their home-base. This overburdens Brussels and the city ends up being unable to show its positive sides. Therefore, we feel that Brussels needs more love, more appreciation and more recognition!

Every great city is made of great people – people who love it, people who care for it, and people who inspire others. We strive for more creativity, more innovation, more entrepreneurial spirit, more sustainability and more everyday positiveness in our city-region.
This is why we started WeLoveBrussels – urban communication platform and creative digital community. We hope to spread love for our city among linguistically and culturally diverse communities. Ultimately, we are proud that our platform is doing something truly special – bringing together locals, expats, tourists, and commuters and inspiring all those who live, work, study or visit Brussels.

We love the city. We share the city. We inspire the city! 

Brussels Inspiration Bureau

Exploring the best of Brussels since 2014.

Discover more!
Our columnists & bloggers:
Aleksandra Rowicka
Addicted to cultural life of Brussels, fashion photography and dark…
Aris Setya
Indonesian living in Brussels. Passionate about photography. Love…
Boro Milovic
Boro is the founder and editor-in-chief of WeLoveBrussels. His interests…
Dorka Demeter
Dorka is a Hungarian expat living in Brussels for 10 years. Admirer of…
Emilia Valbum
Expat from Copenhagen living in Brussels. EU + global politics nerd on…
Fadi Dalati
A urologist by profession, and a photographer by passion. I try to…
Julia Zelle
Half-Italian, half-German girl who has just moved to Bruxelles.…
Karolina
Karolina is a blogger sharing stories on European cities, local…
kateinbrussels
I am Kate. I've lived in Brussels for 16 years and am still discovering…
Meredith @ellesbxl
Meredith Geldof is a Flemish girl who moved to Brussels and enjoys…
Tireless_Traveler
Nath is born and raised in Brussels but with a serious case of…
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Views & opinions expressed across this website are solely that of the authors and contributors themselves and may not reflect the position of WeLoveBrussels. The editorial or publisher of WeLoveBrussels cannot be held responsible for expressed opinions or unintended errors and oversights if any.

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