What is WeLoveBrussels?
In short, it’s an innovative urban communication platform connecting people with the city, sharing positive stories, images and ideas, with a goal to inspire Brussels. We are a fusion of modern online micro magazine and a highly engaged, passionate community. Our platform is digital, community-driven and focused on inspiring visual content. More than 140.000 people follow @welovebrussels on different social media channels.
We started in 2014 and championed the bottom-up approach to place branding in Brussels, focusing on the people who live and love the city. We managed to build a diverse #welovebrussels community, which actively contributes to the positive image of the Brussels brand and spreads the good vibes beyond our city-region.
Why #WeLoveBrussels?
Brussels is the capital of Belgium and the headquarters of the European Union. It is also a beautiful place full of life, history, good food and great people! Nevertheless, there are many reasons why Brussels is often under-appreciated and not celebrated enough. Some see Brussels as boring, bureaucratic and gray. This negative image is often followed by other stereotypes such as dirty or unsafe. In addition to its diverse population, Brussels welcomes thousands of tourists and commuters every day. Consequently, people often perceive it solely as a place of work and not as their home-base. This overburdens Brussels and the city ends up being unable to show its numerous positive sides. Therefore, we feel that Brussels needs more love, more appreciation and more recognition!
Every great city is made of great people – people who love it, people who care for it, and people who inspire others. We strive for more creativity, more innovation, more entrepreneurial spirit, more sustainability and more everyday positiveness in our city-region.
Ultimately, we are proud that our platform is doing something truly special – bringing together locals, expats, tourists, and commuters and actively inspiring all those who live, work, study or visit Brussels.
We love the city. We share the city. We inspire the city!