When we started in October 2014, there were no real bottom-up initiatives which used community-focused approach to spread and inspire love for Brussels. Only a few people used #welovebrussels hashtag. Now we celebrate 3 years of successful work and the numbers that we reached are stunning. More than 60.000 followers across different platforms (community of 31.000+ on Instagram!). Instead of doing the talk, we walk you through the numbers and pure statistics from the social media.
Latest*** BRUZZ magazine published a story on WeLoveBrussels and its founder, explaining why our project aims to make a difference in the city. Politico Europe’s most popular news briefing mentioned WeLoveBrussels as a great idea and great account to follow. Flaire magazine wrote that our mission is to share what people in Brussels love in their city. Two years ago, DataNews listed us as one of the most popular Instagram accounts in Belgium together with Tomorrowland festival, FC Anderlecht and other giants.
Examples from our social media activities – the power of numbers
Facebook – more than 18.000 fans and more than 90.000 people talk about #welovebrussels on this social network.
Our weekly reach on Facebook is 180.000 people. Most of our posts get between 2000 and 8000 views and between 50 and 250 likes per post.
On Twitter, @welovebrussels is one of the most popular Brussels-related accounts with more than 7.700 followers.
Our tweets are regularly shared by many people, and get between 1000 and 5000 views. Our record tweet scored 27.000 views!
On Instagram, more than 100.000 photos are posted with #welovebrussels hashtag since the launch of our initiative in October 2014. Before that, the hashtag was virtually non-existent.
On Instagram, we have posted more than 2.000 photos, and on average we get 800-1200 likes per photo. More than 31.000 people follow our account! Our page receives around 250.000 impressions per week, that is 1 million impressions each month!
Viber – one of the most popular instant messaging apps has opened Public Chats options and WeLoveBrussels is the first Public Chat in Belgium. Our chat has about 4.000 subscribers!
More at: http://www.viber.com/welovebrussels