The International Interior Design Exhibition (IIDE) re-launches in Brussels with its groundbreaking history. Back in the 1980s & 1990s it was the first exhibition of its kind in Europe: The British Interior Design Exhibition, a pioneering event organized by Fleur Rossdale in London. This was an outstanding success, which established itself as a showcase for design at the highest level.
With 30,000 visitors from around the world each year, this show propelled design to the forefront. Now flourishing, design in the early 1980s was a virtually non-existent sector. Fleur Rossdale has contributed to this innovative alliance of design with fine art, designers and artists, welcoming names such as David Hicks, Mary Fox Linton, Colefax & Fowler and John Pawson, or Parish Hadley from the United States and Garouste & Bonetti from France at her past events. An Interior designer herself, Fleur chose Brussels to revive this cultural event within the context of Belgian heritage. “Decoration and interior design combines craftsmanship, color, texture and fine arts to create a melodious interior that offers balanced living.”
“I am delighted to open the IIDE in Brussels, which has become my city.” As for Fleur, “a beautiful design plays a vital role in our day to day living. Interior design can enhance our lives be it at home, at the office, at school, or on vacation. Interiors reflect our identity and values, bringing harmony into our lives.”
IIDE, the new annual event on the Brussels cultural scene, features 10 top Belgian and international interior designers. IIDE is an exhibition like no other. Instead of traditional stands, IIDE unfolds a set of rooms designed as a home showing individualized and diverse design styles. Imagine entering for the first time in a beautifully decorated living room, with a completely new design. You touch, feel and even smell the fragrances of the room. This raises some questions: is it me? do I like? Do I hate it? If you like it, you can discuss it with the designer; and even ask them where they sourced the unique floor lamp standing on this parquet flooring, or just leave with some new ideas.
Participating designers creating rooms in the Main Hall:
Gert Voorjans (BELGIUM)
Henrietta Spencer – Churchill (UK & USA)
J. Phine (NL)
Erik Dhont (BELGIUM)
Michel Penneman (BELGIUM)
Christophe Remy (BELGIUM)
Christophe Gollut (UK)
Olivier Lapidus (FRANCE)
Carter Tyberghien (UK)
Each designer has selected multiple suppliers to work with them to realize their vision for the interior spaces they are creating for IIDE. Suppliers include, Belgium, France, Portugal, Italy, Canada, New Zealand, Czech Republic, The Netherlands and The United Kingdom. Son of Ted Lapidus, the creator of unisex fashion in the 1960s and 1970s, for Françoise Hardy, Alain Delon, Twiggy or John Lennon, among others, Olivier Lapidus directed the house from 1989 to 2000. After three years in Beijing, he launched Lapidus Vintage in 2010, a capsule inspired by the family home. He subsequently decorated the Hotel Félicien in Paris. Christophe Remy, with his vintage European style, is an artistic director and decorator who challenges fashion. In a world of the ephemeral, his creations hold time and transform all that he touches into the ultra-desirable. Creator of Woodstock Designs in 1981, renovating and restoring old houses as well as creating new build interiors, Henrietta Spencer Churchill combines trends, technology and history. In 1986, Henrietta created Spencer Churchill Designs, a line of furniture and fabrics that expanded into the United States in 2003 with Spencer-Churchill Designs Inc. J. Phine is a duet. Natasja Molenaar was a lead created for six years at Studio Piet Boon before launching her freelance creations in 2010 and imposing her touch, in tune with both the client and the architecture of the interior. Nannette van der Vooren, in 2015, after eight years of international projects at Studio Piet Boon, became an independent interior designer joining forces with Natasja.
White Hotel, Pantone Hotel, Vintage Hotel, Hotel Hygge, Yadoya, Marcolini, Hofstra, Michel Penneman brings care and attention, creates a balance between functionality and beauty. Lighting is a key ingredient in his work. Hotels, shops, houses, private houses, he models volumes and spaces with its light sources, natural or artificial, by immersing himself in the universe of its customers. Since 1989, Erik Dhont, a Brussels landscape architect, has created gardens, landscaped restorations and urban developments throughout Europe and around the world for private clients and institutions. He is presently designing the new gardens at the French Embassy in Brussels. In 1990 and 1997, Christophe Gollut exhibited with Fleur at BIDE. His unique style is quintessence of the English character and yet, with an all enhancing European slant. Christophe is never formulaic, but draws on instinct and intuition derived from knowledge and culture. Gert Voorjans is a daring creator of exhilarating environments, reflecting the singular audacity of his vision. Gert’s unexpected juxtaposition of objects, artworks and sculptural furniture are elements that challenge the way we may decide to live. He creates exiting rooms for thoughtful people. Carter Tyberghein over the last twenty years has acquired a reputation for unique, timeless and elegant interiors ranging from private residential homes, luxury developments and boutique hotels. Chief designer Patrick Tyberghein
approaches each commission with a fresh and creative eye , putting forward innovative solutions. In addition to the aspirational designer rooms in the Main Hall, complete with all the elements that make up an interior composition, the exhibition has an East Wing. Here, suppliers will be able to engage with visitors from their individual booths. The Iconic Furniture Gallery celebrates the ‘greats’ in furniture design, including iconic furniture pieces by Goammo Riffo. 1973, Nocca Sofa, 1972 together with works by Peter Ghyczy, Jules Wabbes, Xavier Lust and Rene Stoeltie.
The International Interior Design Exhibition
17- 25 November 2018
Hotel de la Poste
Tour & Taxis, Brussels
5 rue Picard, B-1000
Photos: IIDE/ Sophie Carree Press