European Quarter in Brussels has a new addition to its hotel scene.  The first ever Radisson Red Hotel recently opened its doors at the former location of the Radisson Blu Hotel. It’s a totally new hotel concept created with the ageless millennials in mind. The hotel could be described as hip, friendly and modern with a twist of elegance. It aims to boost creative side of its visitors and customers by offering various unique ways to work, meet, dine and rest. 

The hotel has also launched their own #LiveBrussels campaign and hashtag, trying to share emotions and personal visions for the city in which they operate.


The Carlson Rezidor Hotel Group – the owner of both above brands – pays particular attention in choosing the perfect staff for the Radisson Red hotels. As pointed out by Christel Cabanier, the entire recruitment process was conducted online urging the prospective employees to send them video clips, selfies, or photos that would distinguish them from the crowd.


So, don’t be afraid of the dull, inherited facade and step in for the experience. Also, usually boring Rue d’Idealie is finally undergoing a makeover with inviting row of blue chairs throughout the length of the hotel’s restaurant.

A glimpse of great atmosphere from the hotel’s Red Party is depicted below. The event brought 75 of Europe’s digital influencers (bloggers & instagrammers) who shared impressions of Brussels and the hotel on the popular social networks. These kinds of initiatives definately contribute to the creation of positive image for Brussels abroad.

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