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  • Events diary

Shops in Bloom, a floral journey through Brussels

  • Editorial Team
  • August 8, 2025
  • 1 minute read

Shops in Bloom is back in the heart of Brussels this summer! From 8 to 24 August, Brusseleirs and visitors can explore a vibrant trail through the city centre, where streets have been transformed by stunning floral installations.

Expect transparency, mirrors, and reflections, coming together in perfect harmony and casting the streets in a magical new light. Expect a visual spectacle that plays with perspective and light, offering a whole new way to see the city.

If you are looking to (re)discover the large and diverse shopping offer in the city centre, this is a perfect opportunity to take time to admire the creative displays around different areas. Let this blooming walk guide you to the many quality products offered by local shops and Brussels’ artisans.

Photos: davidtravelling / welovebrussels

Here are some of our favourites for a summer stroll full of colour, charm, and discovery:

Rue de la Montagne
Rue du Chêne
Place de la Vielle Halle aux Blés
Rue des Éperonniers
Rue Marché aux Fromages
Rue du Marché aux Herbes
Îlot Sacré – Les jardins suspendus by Castros
Rue des Fripiers
The arch at the beginning of rue Neuve
Place de la Monnaie, new installation on La Monnaie
Passage du Nord

You can also check out the map with all the recommended locations:

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Editorial Team

WeLoveBrussels is a digital platform focusing on the city life, culture, creativity, events, amazing places, lifestyle, urban development trends and simple beauty around us.

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