A pioneer of neuro aesthetics Guillaume Bottazzi has set up his own Maison de Création, located a stone’s throw from Place Brugmann in the Molière district of Brussels. Set in a Beaux-Arts-style building designed by Paul Picquet, this mansion resembles a Maison de Haute Couture, and is listed as a heritage site.
Decorated with original works created for the site, the Maison will contribute to the growing art appeal of the Belgian capital. It is located near the Horta Museum, the Maison Hannon and the Marcel Broodthaers Foundation, a Brussels district littered with architectural treasures.
The French artist, who set up his studio in Belgium more than 10 years ago, is renowned for the success of his heritage commissions, particularly in Europe and Asia, with more than a hundred permanent works to his credit. He uses natural, sustainable materials for his creations, which adorn our interiors, buildings and public spaces. The artist’s creations soften places and create chemical effects that guide our behaviour.
As a pioneer of neuro aesthetics, the artist Guillaume Bottazzi activates zones that are destined for beauty, desire and the feeling of love, encouraging peace and love in the world. If the effects produced by his creations were inherent to the artist’s personality, he did not set out down this path on purpose. However, he has seized on the aesthetic neuro in order to apply it from the creator’s point of view, and has since produced over a hundred works in public spaces.
In Brussels, in the Molière district, he set up his own Maison de Création, similar to a Maison de Haute Couture. He has created unique environmental works for this exceptional location. The designer works with teams of fitters, craftsmen, glassmakers, electricians and technicians. Guillaume Bottazzi has over a hundred in-situ works to his credit.
The materials used by the artist for his creations are natural and part of a sustainable development approach. He uses enamel, which is composed of different minerals such as silica, feldspar, kaolin, metal oxides, titanium, copper carbonate, cobalt, iron oxide, manganese, tin and others. Materials can be designed in lacquered wood, linen, ceramics, cotton, marble, low-energy LEDs, stainless steel, hot-dip galvanised and powder-coated steel.
‘I want to return to the days when designers, architects and artists worked together’. Guillaume Bottazzi
Reconnecting with Beauty
The public is invited to immerse in a poetic universe and to measure the effects of neuroaesthetics, which is now part of our daily lives. Neuroaesthetics is a new trend that is taking hold in our living environment in order to modify our metabolism and behaviour. The aim is to produce chemical effects on us that help our mental health. These works of art, anchored in our daily lives, reduce our anxiety and feelings of loneliness. In particular, they produce dopamine, serotonin and oxytocin. They make us happier and stronger, more elegant and healthier. They reduce the effects of depression, promote social cohesion and help us take a step back from things. Fuelled by thousands of publications by neuroscientists, the effects of these sensory experiences have been confirmed by the World Health Organisation in 2019.
“A pioneer of neuro aesthetics opens the doors of his private Brussels mansion and presents his heritage works”
Guillaume Bottazzi has created over a hundred heritage works in Europe, the United States, China and Japan for cities, museums, metropolises, investors and architects, all of which are part of the architectural heritage of the places where they are located. His creations have been the subject of scientific studies which prove that they have positive impact.
Opening to the public
For those interested to visit, open days are organised a few days a year, with the next dates being 19 – 21 June. Exceptionally, painter Guillaume Bottazzi will be opening his four-storey creative home, a showcase for his in-situ works, which aim to reconcile architecture, design and art.
The visits during Open Days must be booked in advance, and visitors will need to bring confirmation of registration with them when they visit.
Registration form: https://guillaume.bottazzi.org/en/news/
Other open days will be scheduled in September, to coincide with the European Heritage Days.
