To mark Tournée Minérale – a month without alcohol challenge, Brussels Beer Project (BBP) has launched Delta Zero, a 0.3% alcohol-free version of its iconic Delta IPA. This launch responds to the growing demand for alcohol-free beers, a dynamic segment in an otherwise challenging market.
A Trend from England: “Zebra Striping”
Long seen as niche, alcohol-free beers are now at the heart of a brewing revolution, popularizing practices such as “zebra striping.” This concept, originating from England, involves alternating between alcoholic and non-alcoholic drinks during the same occasion. It’s a less radical approach compared to Dry January or Tournée Minérale and reflects changing consumer preferences.
A Growing Market with Brewers Leading the Way
BBP is fully embracing this trend. The company has seen over 40% growth in its alcohol free beer category, which already accounted for 9% of its total sales in 2024. As a pioneer in this category, BBP is launching its latest alcohol-free reference in response to this demand.
Sébastien Morvan, co-founder of BBP, emphasizes: “We’ve believed in the rise of alcohol-free beers since 2019 when we launched Pico Bello. Growth was slow initially but then skyrocketed. Delta IPA is our flagship beer, and we spent over a year adapting it to an alcohol-free version. Delta Zero will be a major event for BBP in 2025!”
Delta Zero is already available at various BBP sales points, several cafés, and will soon hit the shelves at major retailers such as Delhaize, Carrefour, and Colruyt.
A Technical Feat in the Name of Flavor
Producing an alcohol-free IPA remains a technical challenge. Unlike large industrial brewers who heat their brews to evaporate alcohol, thereby losing much of the beer’s flavor, craft breweries often opt for micro-fermentation. This process uses a special yeast that preserves all the aromas while keeping alcohol content below 0.5%, the international standard for “alcohol-free” beverages. Delta Zero perfectly embodies this approach, offering tropical and citrus notes typical of Citra hops, along with a delightful bitterness.
Brussels Beer Project (BBP) was founded in 2013, aiming to bring a fresh perspective to the Belgian brewing scene. With two breweries in Brussels and six taprooms across Europe, BBP continues to push the boundaries of brewing creativity, having created over 400 beers since its inception.
Learn more on the Brussels Beer Project website.
