The annual report on the most valuable and strongest nation brands by the BrandFinance, puts Belgium on the 24th place in the world. Brand Finance is the world’s leading independent brand valuation consultancy. The report is created by measuring the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest corporate brands.
The effect of a country’s national image on the brands based there and the economy as a whole is widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants. For the past decade, the Brand Finance Nation Brands report has provided key benchmarks for diplomats, tourism boards, trade agencies, nation brand consultants and managers. The study analyses the benefits that a strong nation brand can confer, but also the economic damage that can be brought by global events and poor nation brand management.
This year’s study shows how the nation brands of developing economies grow at much faster rates than those of developed ones. With general stagnation in Europe and North America, nations from the Middle East and Africa have claimed 11 out of the top 20 spots for brand value growth this year. However, in absolute terms, the developed economies are still far ahead, and the US retains its position as the leader among the world’s 100 most valuable nation brands. Second-ranked China is nevertheless narrowing the gap, as it continues to grow against all odds.
The report puts United States, China and Germany as the top 3 financial brands in the world, followed by Japan, United Kingdom, France, India, Canada, South Korea and Italy.
Belgium’s Top Brands
On a dedicated branddirectory.com website, BrandFinance offers an overview of strongest national brands in selected countries. Belgium’s national brands include banks, beers, chemical companies, insurances etc. For the detailed report, visit the Brand Directory website.
You can download the full report from the BrandFinance website.