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How to build a strong and efficient content strategy on Instagram
Instagram is a visual paradise. The platform offers endless creative possibilities allowing for the perfect context to share a simple and efficient brand message. The only limit? Your imagination!
Here are four important pillars for creating relevant content that will leave a mark in your consumers’ mind.
The visual appeal is key to a strong content strategy and unfortunately, far too few brands understand this. A brand’s feed should be carefully planned as it shows the face of the brand and its history therefore it must be well taken care of. If you do not have an internal digital team, it is a good idea to work with content creators or digital influencers. These Instagram specialists were able to build a strong community with their camera as a sole tool. If they are well guided, they will be able to tell your brand’s story with impactful content that will be relevant to your target.
On Instagram, creativity is everything! A brand simply must be up to the creative standards of its consumers so the brand itself can become a source of inspiration. This explains why a brand should create content specifically for Instagram, and not recycle other content used for another platform.
It is important to capitalize on the strong sense of community that is growing on Instagram. Hashtags are the perfect tool to connect in a more intimate and concrete way with consumers who share similar interests with your brand. It is crucial to know about these trends and to take part in the conversation.
Consumers want to get inspired for their look, clothes, outings, interior decor, and even for their life! They want a quick way to get inspired, just a few finger taps away. Consequently, if you follow these guidelines, meaning that if you offer unique content that is visually appealing and that speaks to your consumers’ interests and passions, your brand itself will become a go-to source of inspiration.
To conclude, here are a few examples of brands that shine on Instagram.