New Cultural HUB in Town: Where Art Nouveau Architecture Meets Contemporary Art

“Art doesn’t have to be aesthetically pleasing or entertaining only. It can also be a powerful mean for conveying a message of respect and love towards everything that surrounds us, from the environment to the people.” – Talk C.E.C is currently in the process of implementing this idea. After taking over the building of the former Demeuldre porcelain factory in Ixelles they are transforming it into a real contemporary and urban art HUB based on 3 main values: Culture, Humanism and the Environment.

Have you ever read the panel ‘Old England’ on the facade of the Music Instrument Museum? Well, those tiles were produced in one of the most famous porcelain factories of the turn of the century, the Demeuldre – former Vermeren-Coché – factory that was located on Chaussée de Wavre, only few steps away from the European Parliament. Last year this classified building, featuring some rather impressive art nouveau details, was taken over by the Parisian Talk C.E.C. ‘C.E.C’ stands for ‘Cultural Experiences Creators’ – the aim and mission of the organisation.

As a first project in September 2021 they invited 40 Belgian and international artists. Their task was to turn the different parts of the 3500sqm building in 23 days into works of art around the 3 main themes that constitute the DNA of Talk C.E.C: Culture, Humanism and the Environment.

These topics lie at the heart of Talk C.E.C based on which a creative community is being formed that aims at raising public awareness of these themes through art and culture. They would like to shape a new model of partnership between creatives and project leaders supported by companies and institutions in an innovative, creative approach to develop projects with a positive impact.

The premises opened to the public briefly during the last European Heritage Days showcasing the outcome of the 23 days on-site artworks along with an art gallery where another 30 artists have been introduced to the Belgian public. Interest was as high as 7000 visitors during that one weekend. 

The building is currently being under renovation. The protected parts need to undergo scientific research before they can be transformed into a magical new hub of art rooted in the art nouveau spirit of the place. Meanwhile, some artists are already working on site on the new topic ‘Seas and Oceans’. The official opening is foreseen for 2022.

Photos & story: Dorka Demeter, architecture editor of WeLoveBrussels.