brussels bloggers

Instagram starts hiding post likes: This is what users in Brussels think about it.

New Instagram policy is the top story globally in recent days – the social media platform started hiding the like counts on user’s posts so that only owners of the post can see how many likes their photo received. The goal is to remove competition and help people to focus on the content and not number of likes. We asked our Brussels instagram community what they think about this decision.

Instagram announced that:

“While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.” 

We asked our large instagram community in Brussels (40.000 people follow our page) what do they think about this change. More than 500 people participated in the poll. The answer – an overwhelming majority of 68% thinks that this is a good decision while 32% thinks it is bad.

Finally, this is what Instagram CEO Adam Mosseri has to say about the impact of removing likes count from Instagram:

Our interest in hiding likes really is just to depressurize Instagram for young people. It’ll likely effect how much some people engage on Instagram, probably liking a bit less and posting a bit more, but the main thing we’re trying to learn is how this effects how people feel.

Editorial Team

WeLoveBrussels is a digital platform focusing on the city life, culture, creativity, events, amazing places, lifestyle, urban development trends and simple beauty around us.

Recent Posts

Brussels Art Square: Explore Sablon’s art, galleries and heritage

From 24 to 27 September 2026, Brussels Art Square returns for its 24th edition in…

3 weeks ago

Brussels Expo Tips: The Boys Who Lived

Two boys survived the impossible. One defeated a dark wizard and grew into the world's…

3 weeks ago

A fairy-tale theatrical walk through the forest of La Hulpe

Once upon a time… Little Red Riding Hood and the Great Autumn Ball. New this…

3 weeks ago

Full day of art immersion at TheMerode during RendezVous – Brussels Art Week

On Saturday, 12 September, TheMerode in Brussels opens its doors to everyone for the second…

3 weeks ago

Best of Brussels in September 2026.

Is it just us, or does summer already feel like a distant memory? :) We’re…

4 weeks ago

La Rentrée: Get your copy of We Love Brussels magazine!

The new edition of our print magazine is finally here. Perfect for your coffee table…

4 weeks ago