fashion city

Versace misspelled the name of Brussels and printed ‘Brusells’ on the t-shirts!

Global fashion brand Versace misspelled the name of our city – instead of Brussels, the company printed ‘Brusells’ on their t-shirts. The error was uncovered as the big outrage grows in China for another mistake – the cities of Hong Kong and Macau are mentioned as independent territories instead of being part of China.

After fierce criticism on social media in China, the luxury fashion brand admitted it had made a mistake and had stopped selling the the product.

The Versace T-shirts featured the city-country pairs such as Milan-Italy and Tokyo-Japan while Chinese territories of Hong Kong and Macau were included as “Hong Kong-Hong Kong” and and “Macau-Macau”. Only then was uncovered that the company also misspelled the name of the capital city of Belgium by printing ‘Brusells’ on the t-shirt.

Editorial Team

WeLoveBrussels is a digital platform focusing on the city life, culture, creativity, events, amazing places, lifestyle, urban development trends and simple beauty around us.

Recent Posts

Summer Agenda: Best of Brussels in July

Hello city and welcome to our summer agenda with best tips and events in the…

1 week ago

Brussels Music Agenda: Festivals, concerts and open-air parties in July

July is THE month of festivals in Belgium with two of the biggest ones taking…

1 week ago

A Summer Escape Along the Brussels Canal

From July 2 to 19, 2026, Quai d'Été returns to the Brussels Canal, transforming its…

3 weeks ago

The Retail Edit: Brussels retail institutions worth exploring

We all know Brussels for its rich food and cultural heritage. But what about its…

3 weeks ago

The Juliana hotel: A new chapter at Place des Martyrs

The Juliana Hotel is not quite like anything else in Brussels. Not a hotel in…

4 weeks ago

Best of Brussels in June

Hello 👋 and welcome to our June edition, packed with fresh inspirations. The heatwave may be…

1 month ago