city branding

A reportage on TV5 Monde to attract international talent to Brussels

Starting on 7th October 2016, the international French-language TV network TV5MONDE will be broadcasting a reportage about Brussels, designed to highlight the unique international character of our capital city. The basic aim is to persuade talented people from abroad to choose Brussels as a place to study and/or pursue their careers. The emission of the reportage will start in Europe and later on 4 other continents will follow. It will be broadcasted during 36 months and will reach an audience of 21 million people all over the world, in prime time.

The author and director of the reportage is the journalist António Buscardini, the production is done by Thierry Perouse of SIBOMONDE.

Various people and organisations have been working on the reportage, including Visitbrussels and the Audiovisual Unit of the European Parliament, plus a number of well-known ‘expats’ in Brussels such as Eamonn Mac Aodha, Ambassador of the Republic of Ireland, and Frank Schwalba-Hoth, a founding member of the German ‘Greens’ party and former Member of the European Parliament. One of the driving forces behind the reportage is BNP Paribas Fortis, represented by the Belgian Peter Vandekerckhove, member of the executive committee of the Belgian bank, and Salvatore Orlando, an Italian expat who is in charge of the expat services.

A number of other Brussels icons have contributed to the initiative, including the famous “La Chaloupe d’Or” on the Grote Markt/Grand Place, the “London Brasserie” on the Luxemburgplein/Place du Luxembourg, and the “Brasseries Georges” just opposite the Ter Kamerenbos/Bois de la Cambre.

The first broadcast is planned for Friday, 7 October 2016 at 20H15 CET on TV5 Monde Europe.

For a sneak preview of the reportage and more info, please visit:

http://www.bnpparibasfortis.com/your-bank/main-activities/article/an-offer-tailored-to-the-needs-of-expats

Editorial Team

WeLoveBrussels is a digital platform focusing on the city life, culture, creativity, events, amazing places, lifestyle, urban development trends and simple beauty around us.

Recent Posts

The Juliana hotel: A new chapter at Place des Martyrs

The Juliana Hotel is not quite like anything else in Brussels. Not a hotel in…

1 week ago

Best of Brussels in June

Hello 👋 and welcome to our June edition, packed with fresh inspirations. The heatwave may be…

2 weeks ago

European Parliament Piano Festival 2026

European Quarter is quietly becoming one of Brussels' more surprising cultural addresses. This season, the…

3 weeks ago

The Retail Edit: a letter to those who shape this city

Our contributor and retail consultant Elisa Servais has noticed too many beloved Brussels shops close…

3 weeks ago

Brussels Music Agenda: Concerts, festivals and open-air parties in June

June 2026 is shaping up to be one of the most vibrant months for live…

3 weeks ago

Where to find the best artisan ice cream in Brussels right now

Independent guide Tartine et Boterham has published its annual selection of favourite ice cream spots…

3 weeks ago