Maasmechelen Village is bursting with vibrant colors and artistic brilliance this season as Brussels-based artist Carl Cash Knight joins forces with Belgium’s leading shopping destination for an exclusive take-over. The launch was hosted over a two-day event on 20 & 21 January 2024 and promises to be an immersive experience that transcends traditional boundaries.
This village take-over brings color, life and energy to Maasmechelen Village, transforming the popular shopping destination into a neon wonderland. The concept includes a live painting session in the heart of the Village, where guests can interact with the artist’s creative process up close. As the sun sets, the Village will be taken over by neon lights, creating a mesmerizing atmosphere that blends art, fashion, and innovation.
Carl ‘CASH’ Knight, a Brussels-based self-taught artist and sculpturist since 2009, brings a unique and dynamic perspective to the collaboration. With a following of 29.1K on social media, Carl is not only an artist but also an opinion leader in the art and fashion community. His innovative approach to art has caught the attention of top-tier designers and celebrities, including the late Virgil Abloh and Vincent Kompany.
In a unique and interactive container installation, Village guests can contribute to the artistry by writing their wishes for 2024 using Neon Posca/Sharpie markers. This activation will offer a fun, unforgettable shopping experience but will also become a collaborative art installation, reflecting the spirit of unity and positivity for the coming year.
“We are thrilled to collaborate with Carl Cash Knight and infuse Maasmechelen Village with his dynamic artistic energy. This event goes beyond traditional shopping experiences, creating a unique blend of art, fashion, and community engagement,” says Delphine Medaouri, Business Director at Maasmechelen Village. The art installations can be admired in Maasmechelen Village from January 20 until March 10 2024.
Special offer for WeLoveBrussels readers: Exclusive Shopping Experience
WeLoveBrussels and Maasmechelen Village join forces again for another collaboration which brings numerous perks for our readers. If you become a member, you can unlock an exclusive Shopping Experience until 20 March 2024! Don’t miss out, this special offer includes:
– shopping Express to the Village (buy 1 ticket, get 1 for free)*
– a waffle & coffee voucher
– handsfree Shopping Service
– 10% off the Village price
Click here to become a Maasmechelen Village member and unlock your shopping experience!
*If insufficient bookings, the Shopping Express bus function will be disabled no later than the Thursday afternoon before the respective weekend.
ABOUT MAASMECHELEN VILLAGE
Part of The Bicester Collection, Maasmechelen Village brings together a unique edit of the finest brands in Europe for a diverse audience of guests across Belgium, Germany and the Netherlands. Inspired by the architecture of the Limburg region and the heritage of Belgium’s Surrealist artists, the Village offers a lively mix of contemporary fashion, international cuisine and seamless shopping services. Discover a selection of fashion and lifestyle brands in more than 100 boutiques, offering up to 60% off the recommended retail price, all year round.
Over the years, Maasmechelen Village has been an active supporter of all things Belgian. Home to a range of Belgian brands, the finest Belgian chocolate boutiques, a signature brasserie, and a larger-than-life Manneken Pis statue, the shopping destination takes pride in spotlighting the heritage of one of Europe’s most unique countries.
For more information, visit MaasmechelenVillage.com
