Brussels Boutique: Showcasing Brussels know-how in London

After a successful month of July in London, dedicated to Brussels food & drink products, September is shining a light on the thriving Brussels fashion and design scene in the Brussels Boutique, nestled just a stone’s throw away from Piccadilly Circus!

From September 13th to October 15th, the boutique in London will be the talent showcase for 23 Brussels-based designers. An incredible opportunity for them, but also for the visitors to explore their unique style, craftsmanship, and creativity.

Whether you’re a fashion enthusiast, a design connoisseur, or simply looking for something unique and stylish, the Brussels Boutique is the place to discover a world of fashion and design, Made in Brussels!

The inauguration of Brussels Boutique in London was held on July 4th and this pop-up store has a dual objective: to promote Brussels brands and products to the British public and distributors, and to enhance the image of the region by hosting various B2B events.

“The Brexit has posed challenges for businesses seeking to establish themselves in the United Kingdom. But where there are challenges, there are also opportunities. The Brussels Boutique reflects our agency’s commitment to support Brussels entrepreneurs in this market. It is a place where they can showcase their products, expand their network, and attract the attention of a new international audience.”
Isabelle Grippa, CEO of hub.brussels.

Beers, of course, but also cereals, coffee, crackers, and artisanal nut butters are carefully displayed on the large white shelves of the Brussels Boutique. It has nothing to envy to Harrods, with its marble walls, high ceilings, and imposing arches overlooking one of the trendiest shopping streets in central London.

The boutique showcases products from 25 Brussels-based companies active in the food and beverage sector, which is the highlighted theme for the first month of the pop-up store’s occupancy. From July 5th to 22nd, food and delicacies from Brussels producers will be available for tasting and purchase.