We Love Brussels
  • Urban Life
    • Urban Jungle
    • Photo Stories
    • But Why?
    • Smart City
    • City Branding
    • Seniors
    • Real Estate
  • Culture & Creativity
    • New Economy
    • Local Makers & Shakers
    • Illustrations
    • Fashion City
  • Discover & Meet
    • Travel & Tourism news
    • Foodie guide
  • Event Diary
  • Europolitan Trends
Social Links
Instagram 50K Followers
Facebook 48K Likes
Twitter 8K Followers
  • Our Story
  • Partnerships & Collaborations
  • Contact
50K
48K
8K
We Love Brussels
We Love Brussels
  • Urban Life
    • Urban Jungle
    • Photo Stories
    • But Why?
    • Smart City
    • City Branding
    • Seniors
    • Real Estate
  • Culture & Creativity
    • New Economy
    • Local Makers & Shakers
    • Illustrations
    • Fashion City
  • Discover & Meet
    • Travel & Tourism news
    • Foodie guide
  • Event Diary
  • Europolitan Trends
  • Community news
  • The team
  • Building the platform
  • Community of city admirers
  • Partnerships & Collaborations
  • Get in Touch
Become our contributor. Join the team!

Sign up for our newsletter

Get our periodical updates. Zero spam.

  • travel & tourism

Atsukan, winner Commerce Design Brussels Awards 2020

  • Editorial Team
  • October 20, 2020
  • 3 minute read

The “sentô” (Japanese public baths) are coming to Brussels! Winner of the Commerce Design Brussels Awards 2020 competition, the Atsukan offers a meditative experience where you can purify your body and mind in an almost mystical setting created by Lionel Jadot.

A row of 10 individual baths in precious wood, state-of-the-art taps, thick patchwork curtains to ensure privacy and in the back of the room, a bar screened by lanterns covered with Japanese inscriptions… (big winner of the Design September 2020 competition) is planted. Welcome to the Atsukan!

In their own words:
Here, we do not bathe to wash but to relax and socialize. To enjoy such an awakening experience all the senses, we just have to forget our western habits and adopt the rites “onsen” which, very codified, have been the same since the dawn of time. Firstly, you have to get rid of your personal belongings and put on a kimono. When comes the moment to slip (in Eve or Adam outfit) in one of the traditional baths whose temperature is around 42 ° C, it is first thought to come out cooked as a crayfish. On the contrary … Once installed in its little aquatic cocoon, protect prying eyes by large curtains in recycled denim, we are finally ready to relax. For thirty minutes, we float until returning to the quasi-fetal stage in water delicately scented with virtuous essential oils (Yuzu, Sugi, Shoga or Kiso Hinoki), we nibble on edamame or wasabi peas and we sip an exceptional sake. After allowing oneself to dissolve in bliss, it is relaxed and rested as we extract ourselves from this almost amniotic fluid, to rethread his yukata (light kimono), have a glass of sake or Sencha at the bar and pass through the sauna to prolong the experience. In this temple of relaxation, purity of body and mind are inextricably linked. A promise of well-being staff to which we add (or not) the pleasure of sharing, two or more if affinities but each in their bathtub, an intimate moment, out of the ordinary.

This is not a spa!
Located in the basement of Jam, a famous Brussels hotel recently bought by the Nelson Group (and which aims to open a second with the same name in Lisbon), the Atsukan offers a unique relaxation area, very far from the usual spa formulas. At the origin of this offbeat concept in tune with the times: Jean Michel André under the banner “Limited Edition Hotels” (the group that manages the coolest concept hotels in Brussels such as the Berger, the Jam and the Jardin Secret) and designer Lionel Jadot. Their idea? To offer Brussels a stylish place where body and mind praise slowness.

The subdued, clandestine, mysterious atmosphere is an integral part of the experience. So, while the body is evaporating, the consciousness is gently overwhelmed by what surrounds it. Like the ritual in itself, everything here has been designed to awaken the senses. Japanese architecture style with a recycled sauce and delirious made by Lionel Jadot right down to the dishes and beverages served and selected with care through the soundtrack, a 100% Japanese playlist, a tribute to the jazzy, folk and city pop pearls of the Japanese vintage repertoire, chosen by producer-musician Dan Klein. Total bliss. Without compromise or compromise.

A hotel definitely like no other
Since its inception, Jam Hotel has been an UFO in the Brussels hotel landscape by hosting arty and unique concepts such as the Fifty Fifty concert evenings or even weekends dedicated to all-round creation “Pop Up the Jam ”. Today and despite the health crisis, this hotel is reinventing itself again by offering the possibility of privatising the Atsukan for six to ten guests. The ideal place to relax and see loved ones in complete safety.

ATSUKAN
JAM Hotel, Chaussée de Charleroi, 132, 1060 Brussels


Hours of Operation: Monday to Friday 5:00 p.m. to 10:00 p.m. – Last reservation at 8:30 p.m.
From Saturday to Sunday from 3 p.m. to 10 p.m. (last reservation at 8:30 p.m.).
Reservation via: www.jamhotel.be/atsukan

Total
0
Shares
Like 0
Tweet 0
Pin it 0
Share 0
Share 0
Like 0
Share 0
Editorial Team

WeLoveBrussels is a digital platform focusing on the city life, culture, creativity, events, amazing places, lifestyle, urban development trends and simple beauty around us.

You May Also Like
View Post
  • travel & tourism
  • Urban Life

Brussels Region allows terraces on parking places this summer

  • Editorial Team
  • April 2, 2021
View Post
  • travel & tourism
  • Urban Life

The Dominican hotel will reopen on April 1.

  • Editorial Team
  • March 31, 2021
View Post
  • archi & urban heritage
  • real estate
  • travel & tourism

Abandoned Hotel Astoria in Brussels will be restored to its former glory

  • Editorial Team
  • February 10, 2021
Brussels Inspiration Bureau

Exploring the best of Brussels since 2014.

Discover more!
Our columnists & bloggers:
Aleksandra Rowicka
Addicted to cultural life of Brussels, fashion photography and dark…
Aris Setya
Indonesian living in Brussels. Passionate about photography. Love…
Boro Milovic
Boro is the founder and editor-in-chief of WeLoveBrussels. His interests…
Dorka Demeter
Dorka is a Hungarian expat living in Brussels for 10 years. Admirer of…
Emilia Valbum
Expat from Copenhagen living in Brussels. EU + global politics nerd on…
Fadi Dalati
A urologist by profession, and a photographer by passion. I try to…
Julia Zelle
Half-Italian, half-German girl who has just moved to Bruxelles.…
Karolina
Karolina is a blogger sharing stories on European cities, local…
kateinbrussels
I am Kate. I've lived in Brussels for 16 years and am still discovering…
Meredith @ellesbxl
Meredith Geldof is a Flemish girl who moved to Brussels and enjoys…
Tireless_Traveler
Nath is born and raised in Brussels but with a serious case of…
Download our free guide!
Incentives & events in Brussels:
Incentives & events in Brussels:
Missed our printed edition?
Press Club Brussels Europe
As seen in
25 most popular instagram accounts in Belgium

Get our periodical updates. Zero spam.

Instagram 50K Followers
Facebook 48K Likes
Twitter 8K Followers
welovebrussels
  • Our story & more
  • Get in Touch
  • Privacy Policy
  • Legal notice
Brussels Inspiration Bureau. Your guide to city life, travel tips, Brussels events agenda & news.

Input your search keywords and press Enter.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT